In retail re-entry, Apple bets big on India tech appetite
Apple is set to open its first official store in India, located in Mumbai's Jio World Drive Mall. The company has already gained a strong foothold in India's smartphone market, with 25% of all shipments in 2022, up from 12% in 2021. Apple's local manufacturing partners, including Foxconn and Wistron, have also increased production, with the latest generation iPhone 14 series made in India. The company hopes to manufacture 25% of all iPhones in India, according to Commerce and Industry Minister Piyush Goyal. The store will offer customisation options and trade-ins, as well as a range of sessions under the Today at Apple banner.