Soft drinks to soaps: Reliance unveils big price war plan, to offer home and personal care products at 30% lesser price

Earlier this month, RCPL relaunched the iconic soft drinks brand Campa, entering into the turf of US cola majors PepsiCo and Coca-Cola. It had priced competitively at ₹10 for a 200-ml bottle and ₹20 for a 500-ml bottle.